Copyright © 2023 | SHERYL BAZA | San Francisco, CA | All rights reserved
MEDIUM:
Adobe Illustrator CC
Adobe Photoshop CC
Adobe InDesign CC
Date: Dec 2015
Description: A Disaster Preparedness Awareness Project
MEDIUM:
ADOBE ILLUSTRATOR CC
ADOBE PHOTOSHOP CC
Date: May 2015
Description:
Campaign project for Tesla Motors; emphasis on Graphic Design stationery print
Responsive Web Design Desktop, Tablet, Mobile devices
Marketing & E-Commerce
UX Design, Interaction Design, Visual Design, User Research
July 2017
Redesigned WebEx E-commerce, main page hero animation, SEO landing page, plans & offers, Training Center, Event Center, Meetings, Support Cetner; Spark's Geo IP redirect, sitemap architecture, Rooms, Contact Sales
Adobe CC Enterprise, Sketch 3, Zeplin, Basecamp, Rally, Trello, Omnigraffle, Invision
Ideation, Empathize, Define, Brainstorm, Affinitiy Diagramming
March 2017
UserZoom UX Research
(click image below)
Change Order Use Cases
Free Trial to Pay, Paid to Paid Direct Buy, Direct Buy to Upgrade, Downgrade, Cancellation
Sample stress test-identifying pain points
User Flow-"Direct to Buy" Hi-Fidelity Mockup
User Flow- "Direct to BuyHi-Fidelity Mockups
(click image below)
ADOBE ILLUSTRATOR CC
ADOBE PHOTOSHOP CC
Inspired from Salvador Dali's surrealism art.
A creative Digital Art approach demonstrating various tools and techniques in Photoshop and Illustrator.
ADOBE AFTER EFFECTS
ADOBE PREMIERE PRO
MEDIA ENCODER
ADOBE INDESIGN CC
ADOBE ILLUSTRATOR CC
Description: Safe Designated Driver App for Women
Produced high-fidelity prototype via Marvel Prototyping Tool
THANK YOU!
Campaign Video from Sheryl B on Vimeo.
MOTION GRAPHICS VIDEO - AFTER EFFECTS
Date: May 2015
Song: "Faded Remix"
By: Odesza
Advanced Techniques: Camera 3D Tool, Custom Ease and Motion Expressions, Advanced Lighting effects,
TESLA Powerwall - Video Promo from Sheryl B on Vimeo.
THANK YOU!
MEDIUM: ADOBE PHOTOSHOP CC
Backlight Technique
Date: January 2015
Description:
An advanced digital imaging technique through RAW digital capture, emulating backlight method, and altered with HDR filter effects. The overall execution of this project was creative and very successful desired outcome because my handsome 4-legged model.
MOTION GRAPHICS VIDEO - AFTER EFFECTS
Date: Dec 2013
Song: Edge of Glory
by: Lady Gaga
Kinetic Typography Music Project
THANK YOU!
MEDIUM:
INVISION
ADOBE PHOTOSHOP CC
ADOBE INDESIGN CC
ADOBE AFTER EFFECTS
Date: Sep 2015
Description: Generate beautiful visual content for interactive editorial piece with stunning photography and large-scale, interactive infographic with imagery
Length: 0:55 on Adobe After Effects & Premier Pro
The Clarinet Revival - Interactive Editorial from Sheryl B on Vimeo.
Made with Invision
Click to access Prototype
Site Redesign Proposal
Date: Dec 2013
Role: Art Director
Client: Samsung
Supervised and unified the vision. Took charge of the overall visual appearance and how it communicates visually; how it stimulates the moods of and psychologically appeals to the target audience. Made decisions about what visual elements and artistic style to use, and coordinated the rest of the creative staff’s activities. Engaged in planning the final product. Responsible for solidifying the vision of the collective imagination while resolving inconsistencies and conflicting agendas between the various individual inputs.
OUR TEAM:
Megan Kniepkamp (CEO)
Tony Rizo (Project Manager)
Tyler Colby Richardson (Information Architect)
Sheryl Baza (Art Directo)
Ellie Chang (Marketing VP)
Icey Deng (Marketing)
Megan Kniepkamp (Managing Editor)
Theda Chong (Graphic Designer)
Jemore McDowell (UX Designer)
PROJECT GOALS
Consumers to this site will discover and explore the Samsung 3D system. As such, our proposed website will be attractive, modern, and intuitive to use -- just like Samsung 3D products.
The goal of redesigning the Samsung 3D website is both to retain existing Samsung customer loyalty, and to attract new business for Samsung 3D. A customer who is well informed about the features Samsung offers and who is provided with convenient, customizable purchasing options will have no reason not to join in the excitement surrounding Samsung 3D. The site will showcase the cutting edge technology and attractive, intuitive design of the product, so consumers are interested and impressed.
RESEARCH PROCESS Specific Visual Goals : • Inviting color scheme to draw consumers in • High-quality imagery to showcase Samsung • Fully interactive for an engaging experience. • Maintain effective balance of space to give an open, navigable feel. • Completely responsive design for different screen size. • Highly legible fonts to provide a good user experience PROJECT MANAGEMENT P62 TARGET AUDIENCE {choose 1 on all of it_} heavily engaged in technology and media, they have high standards for design and usability in a consumer website. **P25 COMPETITIVE ANALYSIS P 17 PANASONIC P 19 SONY **P23 Competitive Matrix TASK FLOW: P29-P33 INFORMATION ARCHITECTURE: P35 SITE MAP: P37 WIREFRAMES: P39-43 VISUAL DESIGN: P45-P49 USABILITY PLAN: P51-56
THANK YOU!
MOTION GRAPHICS VIDEO - AFTER EFFECTS
Date: Dec 2013
Concept: Creative Animation Music Video
Midterm Assignment
Song: “Turn Up For What”
by Lil Jon & DJ Snake
THANK YOU!
Team Project Concept
Date: Dec 2013
Proposed app concept to help locals find best deals in categories of: restaurants, events, discountsales. Involves: Business plan, Technical analysis, UX/UI development.
THANK YOU!
SAVE THE WORLD
Save The World from Sheryl B on Vimeo.
MOTION GRAPHICS VIDEO - AFTER EFFECTS
Final Thesis Project
Date: May 2014
Description:
Be Part of The Solution, Not the Polution
Raising Awareness and Environmental education through creative motion graphics video. Final Project submission.
Scatterboxx provides a fun puzzle solving experience for a community of puzzles lovers. They can interact and solve puzzles, challenge each other—friends, families, or random players online. The more puzzles they solve, the more they earn, and points translate as medal achievements. This creates a fun, friendly competitive environment for all puzzle enthusiasts who share a common interest of love for puzzle games.
Scatterboxx Final Thesis Concept Video from Sheryl B on Vimeo.
Produced high-fidelity prototyping tool via Marvel Prototyping Tool
1. Solve Puzzle Challenges
2. Create Puzzle Games
3. Change Themes
THANK YOU!
I NOTICE
Animation Team Project
Client: BBDO
San Francisco, CA
TEAM CONTRIBUTORS:
Samia Ahmadi (producer)
Tim Thanapura (art director)
Elliot Pessah (tech lead)
Sheryl Baza (animation)
Si Chen (animation)
Hana Alanazi (animation)
Pantipa Muangdee (artwork)
Grace Lee (artwork)
Xiaozhu Juju Yu (artwork)
CONCEPT, ART STYLE, EXECUTION
The poem is visualized using puppet shadows. A theatrical and dramatic approach and drawing style that portrayed the sadness, anxiety, and gloominess of the poem. The majority of the style frames are in silhouette, highlighting and representing the significant events that the 13-year-old author is wrestling with. Keywords from the copy is appeared on-screen with hand lettering illustrations further enhance the mood and mind state of the poet.
1. STYLE FRAMES The style frame creations was an iterative development process for exploration to deal with the style and mood of the animation. It helped communicate specific aesthetic elements and emphasize an abstract portrayal of significant turn of events within the author's poem. Creation style frames ultimately helped to achieve and understand our client's need throughout the duration of the project.
2. STORYBOARDS
Initial storyboard design
Final storyboard design
3. ANIMATIC
"I Notice" Animatic from Sheryl B on Vimeo.
THANK YOU!
SnapFind Content Management Systems
WEB BASED APPLICATION - CONTENT MANAGEMENT SYSTEM
Powered by Drupal, Php, MySQL
Date: June 2014
Description:
The project is titled, "SnapFind" with slogan titled, "Finding what you need...in a snap." This web based application is a seemless integration of popular apps: social media, file storage, and realtime location mapping--onto one virtual platform. It is a utility that serves as tool that locates people, communicates through messaging, maintain control and organization of your important files in one centralized and secured location. Concept: When user logs into the application (via the relationship module), the Geolocation tool module is configured to pinpoint their exact location live in real time. This is an ideal solution for tracking and monitoring your children, spouse, pets, or friends in crowded, hard to find location, or even when your vehicle breaks down at an unknown lcation. Ideally, the augmented reality method is most effective. Furthermore, a message board module is integrated into the feature to maintain communication. The contacts page allows you to view/and send email as well. Lastly, another feature is to upload your personal files--photos, videos, music, notes/documents, favorites into one secured and centralized location in a cloud based server. The SnapFind app concept is a simple, yet aesthetically pleasing platform that is designed to serve the functional needs of the power user.
THANK YOU!
MEDIUM: ADOBE PHOTOSHOP CC
Date: January 2015
Description:
An advanced digital imaging technique through a technique called a Polarama. Used a Polar co-ordinate system to wrap around a panorama photo. It's a quick and easy method as long as the automate photo merger of panorama images is of good quality. The overall execution of this project was creative and most enjoyable because of the desired outcome.
MEDIUM: ADOBE ILLUSTRATOR
Date: November 2005
Description:
A Digital Art composition created through Adobe Illustrator application. An image of a blue SUV was sketched over in fine detail to demonstrate the accuracy and the meticulous detail needed to produce this final art. Project completion was approximately one week. All artwork was manually done freehand. Some of the techniques were vector graphics, bezier curves, gradients, flare effects, and methods of trial and error to get the desired outcome. Although time consuming, the overall execution of this project was pleasant and very enjoyable.
MEDIUM:
XCODE
ANDROID STUDIO
GOOGLE ANALYTICS
Date: Dec 2015
Description:
Healthcare application for Type 2 Diabetes
THANK YOU!
TELEMATICS - IoT - Connected Devices.Responsive Web Design: Desktop, Tablet, Mobile
Description: IoT connected device. Telematics project. Creating safer drivers by monitoring user behavioral patterns, motivating members in receiving discounts or surcharge based on their driving subscores of braking, accelerating, cornering, late night, weekends, intersection, parking lot.
Xd - Visual Design Mockups
Xd - Visual Design Mockups
Xd - Visual Design Mockups
Xd - Design Pattern Library
Dashboard, Daily Trips, Driving Results, Weekly Details
Xd Lo-fidelity
Conducted online and live DLUR user research testing sessions. Gathering user participants, conducting survey and analysis, developing interview script, collecting participant notes from observers, organizing a synthesis session of the findings, and submitting a report summary of findings
Initial stages integrated into the product development process. Brainstormed, collaborated, analyzed legacy Online Garage (OG) app, developed sketch variations and alternative solutions to the design. Estimated 4-months from begining to completion
Early pioneer of Google Assistant's AOG Voice User Interface, 3P App Integration, Conversational UX, for Multi-Modal Devices to include Smart Display, Watch Wearables, In-car Dashboard, Smart TV
Largest E-commerce marketplace. Full stack UX designer for Client-web, Mobile-web, iPad, Tablet, native iOS, Android
Forefront senior designer on emerging social shopping rich media ecosystem earning $5B revenue.
Full Report
Design medium: Figma
Analytics easure ad units, impressions, click rates, issues, to determine feasibility and most successful product results
Enterprise Social Media Community. Experience for Responsive Web Client, iOS, Android
Dedicated Full Stack UX'r on the most comprehensive technology conference of the year. Increased visibility showcasing the best of Microsoft's newest products launches reaching 100 million+ viewers & users worldwide. Microsoft Ignite is the place to learn from the experts, connect with your community, and explore the latest technology.
Full Report
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